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Dr Martens: Sales are growing, but tread carefully

The Times

As a brand latched on to by punks and skinheads and other youth subcultures, Dr Martens has marketed itself heavily as a counterculture fashion symbol. But its new-found outsider status with investors will be a less comfortable fit for the former stock market darling.

Shares in the FTSE 250 bootmaker have fallen by almost a quarter from the peak reached a little over two weeks after the January initial public offering, which was priced at the top end of expectations.

Investors will be hoping the shares don’t go the way of some of the other companies brought to market by Permira, the private equity group. Think of the dire showing of Saga, the insurer, or AA, the road services group. Dr Martens isn’t in the